GEN 1219

Global Strategy

Purdue University Global · UGRD · Fall 2026

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In this course, you will conduct a strategic assessment of the overall global competitive environment and consider how an organization can leverage resources, capabilities, and preferential entry modes to create competitive advantages when entering a foreign market. You will use theoretical knowledge to assess the strategy of an international organization in a cultural context. You may also be eligible to receive the Global Business micro-credential, which recognizes learners who have distinguished themselves as global scholars through advanced intercultural skill development.

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Class #purdue_global-1219Fall 2026UGRD4 credits
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