GEN 103

Communication Research Skills

Purdue University Global · UGRD · Fall 2026

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The foundation of this course is to understand how research is conducted and evaluated in the communication field. The course highlights the basic functions of research methods used in modern data collection and analysis. Research theories, paradigms, and ethical considerations are explored. The tools of qualitative and quantitative research within the communication field are examined. An understanding of the application of methodologies within research design and the evaluation of those findings are employed to study a wide array of questions within the communication field.

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Class #purdue_global-0103Fall 2026UGRD5 credits
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