MUSC 48401Music Mktg And Promotion

Catalog

P: MUSC 18203 with grade of C- or better, and admitted into a program of the School of Music. This course provides a practical introduction to the business and marketing structure of the music industry. Students will develop a strong foundation in core marketing principles while also learning specialized strategies for promoting music, artists, and related products. Topics include situational analysis tools, marketing plans, advertising, promotion, market analysis, demographics, data analytics, and social media campaigns. Emphasis is placed on connecting general marketing concepts with the unique challenges and opportunities of the music industry.