BUS 56000
Strategic Marketing Mgmt
Purdue University Fort Wayne · GRAD · Fall 2026
Catalog description
P or C: BUS 54202 with grade of C or better. This course enables students to develop advanced strategic marketing competencies essential for leadership roles. The course integrates theoretical insights with practical applications to equip executives with the skills to navigate complex market dynamics, capitalize on emerging opportunities, and drive sustainable business growth. Emphasizing strategic alignment and ethical considerations, this course prepares executives to make informed decisions that enhance organizational competitiveness and stakeholder value.
Sections
Current meeting, instructor, credit, and enrollment details
01I
9 openSeats: 16/25 seats Last recorded: Aug 15, 2026, 3:05 PM- Days & times
- No scheduled meeting time
- Meeting dates
- Oct 3 – Dec 19
- Location
- Internet Class 00
- Instructor
- Adidam, Phani
Section notes
Instructional method: Online 100 percent
02M
7 openSeats: 18/25 seats Last recorded: Aug 15, 2026, 3:05 PM- Days & times
- T 1800-2045
- Meeting dates
- Aug 24 – Dec 20Aug 24 – Dec 20
- Location
- Richard T. Doermer Schl Of Bus 107; Internet Class 00
- Instructor
- Meneau, Lisa
Section notes
Instructional method: Hybrid of Classroom and Online