Digital & Social Media In Mktg

Catalog description

P: BUS 30101 with grade of C- or better, and junior or senior class standing. In this course on digital and social media in marketing, students will learn about the various tactics and strategies that can effectively promote businesses in the digital world. They will also learn about social media platforms and how to use them to reach and engage with customers. Additionally, students may learn about analytics and measurement tools to track the success of their marketing efforts. Overall, this course will give students the skills and knowledge they need to effectively promote businesses and engage with customers in the digital world.