New Product Development

Catalog description

P: BUS 30302 and P or C: BUS 40500 with grades of C- or better, and junior or senior class standing. Developing new products is essential for creating competitive advantage, organizational growth, and long-term sustainable business. Students will learn innovative approaches that begin with understanding and meeting unmet consumer needs and encompass concept development, applied creativity, and experimentation. Student teams experience the whole process involved in bringing a new product from idea to launch.