BUS 40500
Consumer Behavior
Purdue University Fort Wayne · UGRD · Fall 2026
1 section1 open now
Catalog description
P: BUS 30302 with grade of C- or better, and junior or senior class standing. This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.
Sections
Current meeting, instructor, credit, and enrollment details
02M
9 openSeats: 16/25 seats Last recorded: Aug 15, 2026, 3:05 PMClass #12235Fall 2026UGRD3 credits
9 available16 enrolled25 capacity0/99 waitlist
- Days & times
- W 1030-1145
- Meeting dates
- Aug 24 – Dec 20Aug 24 – Dec 20
- Location
- Richard T. Doermer Schl Of Bus 206; Internet Class 00
- Instructor
- Saunak, Vaidya
Section notes
Instructional method: Hybrid of Classroom and Online
Details checked 4 hours agoSeats checked 4 hours ago
Class numbers and section codes come from the registrar.
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