Marketing Research

Catalog description

P: BUS 20101, BUS 30101 and ECON 27000 (or equivalent) with grades of C- or better, and junior or senior class standing. Focuses on the role of research in marketing decision making.  Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.