BUS 30101Intro To Marketing

Catalog

P: BUS 10001 and 20401 and P or C: ECON 20101 with grades of C- or better, and sophomore or higher class standing. Overview of marketing management in a dynamic competitive environment and tools for decision-making, from both the firm's and the consumer's viewpoint. Application to global markets and other business disciplines. Provides a firm foundation marketing theory and marketing lexicon.