MERC 4230

INTEGRATED MARKETING COMMUNICATIONS

University of Puerto Rico-Mayaguez · UGRD · Fall 2026

1 section

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Study of the basic concepts of integrated marketing communications management. Discussion of traditional and emerging marketing communications functions and their use in developing effective communication strategies and programs from a global and ethical perspective.

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Class #puerto_rico_mayaguez-1525Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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