MERC 4217
CONSUMER BEHAVIOR
University of Puerto Rico-Mayaguez · UGRD · Fall 2026
1 section
Catalog description
The study of individuals, groups, and organizations in their role as consumers of goods and services, including selection processes consumers use and their impact on organizations of the public and private sector, as well as not-for-profit organizations. Discussion includes how marketing strategies are developed to influence the way consumers behave. 500 Undergraduate Catalogue 2026-2027
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001
Availability not recently verifiedClass #puerto_rico_mayaguez-1523Fall 2026UGRD3 credits
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