MERC 4065

GLOBAL MARKETING STRATEGIES

University of Puerto Rico-Mayaguez · UGRD · Fall 2026

1 section

Catalog description

Analysis of international marketing strategies considering market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international export/import marketing plan including strategy analysis and formulations and evaluation of portfolios of product offerings at domestic or global levels.

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Class #puerto_rico_mayaguez-1520Fall 2026UGRD3 credits

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Instructor: Staff

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