STRATEGIC MARKETING MANAGEMENT

Catalog description

Pre -requisite: ADMI 4005, MERC 3115. The course integrates and applies in an innovative and practical manner most of the marketing process knowhow for the strategic achievement of organizational objectives. It focuses on value creation for customers, with the intent of establishing profitable and lasting relationships. Consideration is given to organizational structures, management of corporate resources capabilities; strategic positioning that will create, capture and sustain competitive advantages leading to organizational success. Other key strategic topics includes market analysis, blending of marketing strategies, market segmentation, innovation, ethics and social responsibility in the business. REHU