MERC 4130
PROMOTION MANAGEMENT
University of Puerto Rico-Arecibo · UGRD · Fall 2026
1 section
Catalog description
Analysis, planning, implementation and control of promotions in the goods and services segments. Emphasis is placed on communication theories directed to persuade and achieve changes in attitudes and perceptions. Other major topics include the use of other traditional promotion tools like advertising, personal selling and newer tools and advances used in this discipline.
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001
Availability not recently verifiedClass #puerto_rico_arecibo-0029Fall 2026UGRD3 credits
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