MARKETING RESEARCH

Catalog description

Pre - requisites: MECU 3031, MERC 3115 and ESTA 3001. Study of the necessary functions f or the gathering, classification, presentation and systematic analysis of relevant data in a precise and objective manner of problems related to the marketing of existing or new goods and services. MERC 4026: LOGISTICS OF PHYSICAL DISTRIBUTION, three (3 ) credits, three (3) contact hours per week. Analysis of product distribution from an interdisciplinary point of view with a focus on marketing and operations. Design, development and operation of an integrated physical distribution system for effective consumer product delivery are emphasized.