E -MARKETING

Catalog description

The marketing strategies that arise when using information technology in innovative ways to provide value to customers are analyzed. Emphasis is placed on the application of electronic communication as the basis of a marketing plan with an electronic focus. The interaction of the communication and customer service through web pages, “one to one” communication, inputs of customer behavior using online data, inventory optimization by integrating systems as Customer Relationship Management (CRM) and Supply Chain Management (SCM) are studied. In addition, the impact of online social platforms as a mechanism for companies to connect with actual customers and prospects is discussed.