ADVERTISING

Catalog description

The course introduces students to the world of publicity and familiarizes them with the historical development and current impact of publicity within marketing, and the consumer society. The relation between publicity and the consumer is analyzed and the various elements of an advertisement and its effect on the purchasing behavior of the average consumer. Students become familiar con the various methods of disseminating the message and with the necessary considerations taken into account by the publicist when developing an effective media campaign. Students a re exposed to the concept of a publicity campaign and the analysis of the elements required for a successful campaign. Finally, students become familiar with the various institutions that contribute to publicity.