Public Relations Techniques

Catalog description

This course is an introduction to the practices and principles of public relations. It focuses on the foundational elements of public relation practitioners' research, planning, implementation, and evaluation cycle. Students examine the different modalities required to communicate with internal and external audiences. Explorations in writing and constructing collateral occur. The ethical standards of public relations are considered. Additionally, an appreciation of the media's role in effectively communicating with diverse publics occurs within the course.