Retail Business Management

Catalog description

This course covers the basic retailing principles as found in the American business system. The student will learn the types of retail businesses, retail buying, selling, advertising and merchandising. The course will also examine the implications of the evolution of e-retailing as it affects how consumers make purchase decisions. Formerly MKG-2730. Students may not receive credit for both MKG-2730 and BMK-2730. (Not offered summer.)