MRKT 3333

Consumer Behavior: 3 semester hours

Prairie View A&M University · UGRD · Fall 2026

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An analysis of the processes underlying the purchasing behavior of consumers and the major influences on consumer behavior, including culture, attitudes, and reference groups. Prerequisites: (MRKT 3103 or MRKT 3310 ) and (PSYC 1113 or PSYC 2301 ).

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Class #prairie_view_am-1454Fall 2026UGRD
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