MRKT 3311

Sports, Entertainment, and Event Marketing: 3 semester hours

Prairie View A&M University · UGRD · Fall 2026

1 section

Catalog description

Course provides understanding of how marketing concepts can be applied and adapted to sports, entertainment and event marketing. Topics covered include the distinct nature of sports, entertainment and event products and services, sponsorships, endorsements, licensing, venue naming, planning, promoting and pricing. Prerequisites: MRKT 3310 or MRKT 3103.

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Class #prairie_view_am-1451Fall 2026UGRD

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Instructor: Staff

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