Persuasion: 3 semester hours

Catalog description

In this course, students will study the nature, necessity, and ethics of persuasion. They will explore how persuasion has impacted communication and society through history and current trends. Students will also learn about the many correlated facets of persuasion such as deception, visual persuasion, and also persuasion in advertising. Students will present speeches and group projects with different persuasive concepts driving each. This course explores the nature, necessity, and ethics of persuasion. Students will explore how persuasion has impacted communication and society and also learn about the many correlated facets of persuasion—such as deception, visual persuasion, and persuasion in advertising. They will present speeches and group projects with different persuasive concepts driving each. Prerequisites: COMM 1311 or COMM 1003.