BA 249

Principles of Retailing and E-tailing

Portland Community College · UGRD · Fall 2026

1 section

Catalog description

Covers analyzing target market, developing retail marketing mix elements, and reviewing store planning techniques used by retailers. Includes discussions of changing retailing environment and impact of government regulations. Prerequisite: ( WR 115 and RD 115 ) or IRW 115 and MTH 20 or equivalent placement. Audit available.

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Class #portland-BA249Fall 2026UGRD3 credits

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