Product Management and Branding

Catalog description

Covers practical implementation of product-centric projects including the role of the product manager, product concepts and theory, team building and management, cultural considerations and managing development and launch schedules. Includes coverage of communication topics specific to product introductions and the modern legal framework for products (e.g. intellectual property) and branding concepts. Requires team-based approach and practical implementation of plans using productivity and scheduling tools. Recommended: BA 223 . Prerequisite: ( WR 115 and RD 115 ) or IRW 115 and MTH 20 or equivalent placement. Audit available.