BA 234

International Marketing

Portland Community College · UGRD · Fall 2026

1 section

Catalog description

Covers nature and concepts of international marketing including techniques for identifying potential markets and assessing uncontrollable elements such as economic, political and sociocultural environmental factors. International marketing strategies related to product/service, pricing, promotion and distribution are examined. Prerequisite: ( WR 115 and RD 115 ) or IRW 115 and MTH 20 or equivalent placement. Audit available.

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Class #portland-BA234Fall 2026UGRD3 credits

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