MKTG 545

Strategic Marketing

Point University · · Fall 2026

1 open of 1 section

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Catalog description

This course introduces the strategic role marketing plays in business transformation. Students acquire models and frameworks for approaching marketing problems as they research leading-edge thinking on marketing strategy and state-of-the-art marketing tactics. Students also learn how to measure marketing performance and ensure accountability for marketing investments. Prerequisite: MKTG 347 Principles of Marketing.

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Updated 3 hours ago
1
5 openSeats: 25/30 seats Last recorded: Jul 24, 2026, 5:24 AM
When
No meeting time
Where
Online ONL
Who
Copp, Amber D.
#67963 cr25/30 seats
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