Social Media Marketing Strateg

Catalog description

This course introduces basic principles of social media marketing, including the major steps to social media success and the development of a business plan, key phrase analysis, and content plan to create, implement, and maintain a social media marketing campaign. Students are introduced to HootSuite, a social media management system for executing campaigns across multiple social networks. They also have the opportunity to qualify for certification as a HootSuite Social Media Consultant. Prerequisite: MKTG 347 Principles of Marketing.