Intro Hospitality Sales/Mktng

Catalog description

Basic principles and practical skills for developing marketing strategies and the implementation of marketing plans for hospitality enterprises. Includes the vision of marketing as a management philosophy to guide the design and delivery of guest services and the examination of the dynamic relationship between hospitality marketing and daily operations. Also includes an emphasis on sales as an aspect of meeting the needs of the customer, personal selling of the right product in the right place at the right time as an integral part of hospitality operations.