Entrepreneurship & Sm Bus Mgmt

Catalog description

3 hr(s). Introductory course that explores the fundamental concepts of entrepreneurship and the initial considerations to start-up a new business venture. The course will demonstrate the basics of how to organize, manage, market, and finance a start-up venture. Students will craft a basic framework of a Business Plan by examining key market factors and conducting basic market research to test viability of their concept. Students will conduct focused research to refine the concept, analyze core financial information and market factors that affect the chances for business success, and test concepts for feasibility in a specific market. Prerequisite(s): A grade of “C” or better in ENGL 1104