Bus&corp Stratgic Mg &capstone

Catalog description

The strategic management process addresses business level, corporate level, and international strategies with a special emphasis on their relationships. This means a focus on the macro, industry and rival analysis, competitive advantage assessment, and value chain development. The evaluation of student thinking to the strategic level, the synthesis of business strategy through the examination of the resource based view (RBV), as well as structure-conduct-performance (SCP) analysis, and the expression of that thinking to others are the primary course outcomes. There is also a special emphasis on corporate governance and the role of agency theory in the creation and sustainment of an ethical business climate. In addition, this course serves as an integration mechanism for the MBA and MSM curriculum and to serve as a vehicle for program assessment. Students will focus on running a business computer based simulation (CAPSIM) that will challenge the learner to integrate knowledge acquired throughout the MBA and MSM curriculum. The simulation integrates a capstone assessment model approved by the Accreditation Council for Business Schools and Programs (ACBSP), which accredits the Walker College of Business at Piedmont University.