Sports Marketing

Catalog description

College and professional sports, sports suppliers and sport broadcasts have significantly changed especially with increased competition, marketing and technology. Sports and the entertainment industry play a vital role in the global economy and impact the lives of millions of people. This exciting course introduces students to the complex nature of sports marketing. A framework will be presented to explain and organize the strategic sports marketing process that deals with the ever-changing sports environment. Prerequisite: BUSA 3200. Typically Offered: Demorest: Fall