MKT 554

Consumer Behavior

University of Phoenix · UGRD · Fall 2026

1 section

Catalog description

This course prepares students to apply buyer behavior theories in the marketplace. Students evaluate how demographic, psychological, and socio-cultural issues contribute to buyer behavior. Topics include consumer preference, brand perception, attitude formation, persuasion, motivation, and consumer protection. B-88

Sections

Current meeting, instructor, credit, and enrollment details

Updated 4 hours ago

001

Availability not recently verified

Class #phoenix_california-0828Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

Class numbers and section codes come from the registrar.

Spot missing or incorrect course data?