Advanced Arena Management

Catalog description

Advanced Arena Management develops advanced skills and understanding in arena and live entertainment management fields including operations, budgeting, marketing and staffing. Course is taught on site at a sports/ entertainment arena and also includes off-campus site visits to at least two (2) major live entertainment venues. Off campus travel with the class group is required for this course. Topics include; developing events from inception to delivery; booking, contract negotiation, scheduling, ticketing, food/beverage and alcohol service, safety and security, fan experience, risk management, and business management. Students are provided with management level exposure to a variety of departments throughout the arena and are given the opportunity to learn directly from department managers.