Introduction to Arena Management

Catalog description

Introduction to arena and facilities management including operations, budgeting, marketing and staffing. Course is taught on site at a sports/ entertainment arena (ex: the Bryce Jordan Center). RPTM 370 Introduction to Arena Management (3) Introduction to Arena Management introduces students to the complex skills and duties required to manage a sports/entertainment arena. The course is taught on-site at the Bryce Jordan Center at University Park. Main topics include: facility design and facility law; event planning and production; history of the touring industry; entertainment and sports booking; ticketing; marketing and public relations; crowd management, safety and implications of the Americans with Disabilities Act; technology and ticketing systems; professional and collegiate sports management; and partner agencies i.e. food and beverage. Student performance is evaluated through exams and special projects, including a formal small group presentation. Students are provided with exposure to a variety of experiential learning opportunities in service departments throughout the arena. Assignments are targeted to current events in the arena management industry.