Social Media Management and Analytics

Catalog description

Students gain experience and in-depth analysis of social media management, digital marketing, SEO/M, and analytics of current digital business practices. MIS 415 Social Media Management and Analytics (3) With the rise of social media as a management, marketing and analytics tool, students need to learn how to use these tools to communicate better with customers as well as analyze important data that can help marketers solve digital marketing challenges. In this course, students will learn about the changing nature of digital business practices and will be able to gain experience with social media management, digital marketing, SEO, SEM, and analytics. In-depth analysis will be given on current practices and this course will build a framework from which students can pioneer their own ideas in the growing field of digital marketing. They will also be able to understand current issues in digital marketing and have the tools they need to assess those issues and further strengthen their understanding of this important, emerging field.