Effective Writing: Business Writing

Catalog description

Writing reports and other common forms of business communication. (A student may take only one course for credit from ENGL 202A , 202B , 202C , and 202D .) ENGL 202D is an advanced writing course designed to help students develop the writing strategies that they will need to write successfully on the job and to help them understand why those strategies are appropriate and effective. A key emphasis will be on rhetorical principles of effective communication, including audience analysis and defining clear, actionable purpose. Students will gain experience with a wide range of business writing genres, including reports, letters, job application documents, emails, memos and web applications like business blogs, online articles, social media profiles and personal branding. Students will also learn about the importance of document design, including how best to utilize headings, page layout, graphics and other visuals to maximize the potential for communication success.