Wireless Devices and Global Markets

Catalog description

Wireless devices and applications have become pervasive throughout the world. Global wireless carriers continue to evolve their networks to provide increased access and data speeds for their subscribers. To leverage the increased network capabilities, device manufacturers have responded by introducing Smartphone wireless devices that are feature-rich, complex and dramatically influence the way subscribers access and download wireless applications. This course will specifically focus on the design challenges facing the major wireless device manufacturers across the world. Students will work in teams and utilize IBM¿s Design Thinking methodology to address a broad array of usability challenges that impede user adoption and threaten long-term success in the global marketplace. Students will also develop an appreciation for the intense competition that exists in the wireless device market as well as how swiftly market conditions can impact the long-term viability of a device manufacturer.