Strategic Communications Campaign Planning

Catalog description

This is an advanced strategic communications class that covers the process and steps involved in campaign planning. Lectures and readings will cover the relevant concepts and strategies in campaign preparation. Students will have the opportunity to apply the concepts and skills and develop a communications campaign for a client. An important part of the class is the final project that students are required to put together. The class will begin by reviewing the key concepts and steps of campaign planning. It will review the tools and resources for students to conduct both primary and secondary research. Based on the research, students will develop the message and communication strategies for a comprehensive campaign. At the end of the semester, students will present the final campaign in the class.