Social Media Strategies

Catalog description

This course covers social media theory, tools and best practices to prepare students for current and future use of social media. COMM 428E Social Media Strategies (3) Social media - including social networking, podcasting, bookmarking, blogging, microblogging, location-based, wikis, and other collaborative content creation platforms - are changing the field of public relations. While many public relations professionals claim to be social media "experts," those who can demonstrate true expertise are rare and much sought after. This course narrows the focus from the broad field of social media to cover the specific tools and best practices needed to conquer current and future use of social media in public relations.