Advanced Advertising Campaigns

Catalog description

An academic option for student AAF members who will develop an integrated advertising campaign to be presented in District competition. COMM 425 Advanced Advertising Campaigns (3) The class is structured along the lines of a real-world advertising agency and the manner in which they might pitch a new account. Students work through the research and situational analysis to develop an integrated communication plan, campaign budget, and message strategies for a client. The client is provided by the National Student Advertising Competition. This group provides undergraduate advertising students with a realistic problem that is solved through team effort, knowledge and creativity. Students might have the opportunity to pitch their plan to the NSAC client.