Media Effects: Theory and Research

Catalog description

Investigation of social and psychological effects of media messages and technologies via theories and empirical evidence pertaining to processes of effects. COMM 418 Media Effects (3) This is an upper-level undergraduate course on the social and psychological effects of media messages and technologies, which moves beyond a simple introduction of media theories. Drawing on social and behavioral research in communication, psychology and related disciplines, it will attempt an advanced understanding of media effects via theories and empirical evidence pertaining to the processes of effects. Emphasis will be placed on rigorous examination of theory testing and theory development. The class will assume a general familiarity of basic communication theories pertaining to the relationship between media and public ( COMM 118 ) and a working knowledge of quantitative research methods ( COMM 304 ).