Ethics and Regulation in Advertising and Public Relations

Catalog description

Ethical issues in practice of advertising and public relations; legal and regulatory issues; case studies. COMM 417 Ethics and Regulation in Advertising and Public Relations (3) The purpose of this course is to help students gain an understanding of the complex legal and ethical issues they may face in advertising and public relations practice. Through an examination of historic and contemporary issues and cases, students will develop a professional framework for evaluating ethical dilemmas. Perspectives of advertisers, public relations practitioners, agencies, government, media, clients and advocacy groups will be examined, with a focus on social responsibility in professional practice.