Digital Public Relations

Catalog description

This course discusses digital strategies and techniques for public relations. COMM 372 Digital Public Relations (3) This course provides students with a conceptual and applied overview of how digital media are used in the field of public relations. Digital media combines traditional public relations content creation with social media, search and mobile, thus transforming static news into conversations and connecting directly with target audiences online. This hands-on experience will be supported by theoretical, strategic and professional best practices. A specific focus will be on current digital tools while preparing students for future growth and changes by covering trends, strategy, and analytics.