Social Media Communication and Strategy

Catalog description

As social media are profoundly transforming human communication, this course aims to help students develop in-depth knowledge of social media communication. With these soft skills, students are better equipped in assessing and analyzing information flows on social media platforms. More importantly, they will design and improve social media action plans for news media organizations and other institutes. This course aims to study the mechanism of social media communication. Specifically, it focuses on human communication happening on social media, not social media per se. Most of the training materials will be constantly updated to reflect the latest social media trends. All the soft skills learned in this course are directly relevant to communication professions, such as news media, advertising, public relations, and marketing.