Build Your Media Brand

Catalog description

is course will explore and apply the concepts, tools, resources and techniques involved in building a strong digital brand as students start preparing for a career in the communications professions. Students conduct guided reflection on their strengths and goals; craft mission statements meant to inspire and focus their curricular and co-curricular activities and internships; learn how to interact professionally with members of the profession; create and use digital tools to network and display their best work; practice an "elevator pitch" to connect their experience and aspirations, learn about internship opportunities and best practices in media-related professions; and hone their interviewing skills.