Introduction to Corporate Communication

Catalog description

As a field, Corporate Communication involves taking organizational goals and translating them into communication strategies and tactics inside and outside the organization as well as managing communication processes on an ongoing basis. Corporate Communication is complex, dynamic, and involves navigating various communication channels. As a lower-level introduction to Corporate Communication, this course introduces fundamental concepts, theories, and practices in Corporate Communication by providing a basic overview for students within the major/minor, as well as those who may not necessarily go on to major in the field. The course emphasizes the application of Corporate Communication concepts for any contemporary professional.