Equine Marketing

Catalog description

Principles of marketing and event planning including marketing systems, advertising, management systems, team building and other aspects of conducting a purebred livestock sale. Students learn through the planning and conducting of the annual Penn State Equine Science Showcase and Registered Quarter Horse Sale. ANSC 117 Equine Marketing (2)The Equine Marketing course is designed to allow students the opportunity to learn information related to the marketing of horses. Specific topics will include letters on marketing methods, event planning and management, advertising layout and design, the significance of pre-purchase exams to the marketing process, preparation and presentation of sale animals, and the role of the auctioneer. In addition to classroom lectures, students will have the opportunity to put the information gathered to use through the planning of Penn State's annual Equine Science Showcase and Registered Quarter Horse Sale. Students will be assigned to committees and will be responsible for all of the planning and implementation of the event. Specific tasks will include development of advertisements, public relations, development of press releases, development of an online and hard copy sale catalog, development of all office paperwork for the sale, interaction with industry leaders to gain industry buy in for the event, working with outside breeders who participate in the event, set up, clean up, and preparation and presentation of the horses being offered for sale. Through the process students will also learn many skills necessary to be successful in their future careers above and beyond those related to the marketing of horses. Some of these skills include working within a group, team building skills, communication with industry professionals, development of plans of work, and many more.