Marketing Data Integration to Create Consumer Insights

Catalog description

This course provides students with an overview of current principles and practices in data visualization and reporting. Students will learn how to translate data results into actionable insights and communicate these findings in ways that facilitate attention, interest, understanding, and strategic application. Course topics include developing insights, data storytelling, presenting data visually, and designing effective data deliverables. This capstone course provides students with the opportunity to integrate skills learned throughout the Master's program. In a project spanning the semester, students will select data to address a specific marketing challenge, analyze the data and develop insights, and communicate the results in an engaging and strategic deliverable.