Engineering Product Innovation

Catalog description

Develop competencies for leading new product/process development or participating in corporate spin-outs using entrepreneurial skills within a corporation. This course focuses on the development of the competencies required to become a successful new product leader or corporate innovator within an engineering context. Course topics include: identification and development of the knowledge, skills, and attitudes of entrepreneurial leaders; fundamentals of corporate entrepreneurship; methods to leveraging intellectual property (IP); and development and use of the Business Model Canvas (BMC) for product development and commercialization. These topics are central to leading new product/process development within an existing engineering corporation. Upon successful completion of this course, students will be able to: describe the successful engineering leadership competencies of a corporate innovator, discuss and apply leadership strategies for leading innovation and creativity within engineering teams, analyze corporate innovation successes and failures and identify factors that play a role, outline the innovation management process and determine barriers to implementation inside the organization, define a successful new product launch using the Business Model Canvas (BMC), and describe the value of intellectual property and patent process to new product innovation within a corporation.