Business Demography

Catalog description

This course provides a broad coverage of business demography questions that draw upon knowledge, data, and methods associated with applied demography. The course begins with an overview of the goals of business demography applications, major data and methods, and mega population trends that address practical problems in business. The course addresses several key topics in business demography. Part 1 focuses on the application of local and national population characteristics and dynamics to target consumer behavior marketing and market segmentation. The analysis of demographic data integrated with consumer characteristics data is fundamental to corporate decision making on generational marketing strategies. Part 2 analyzes the impact of demographic factors on business site selection, notably population growth trends and the human capital characteristics of local area labor markets. Integration of current and projected population characteristics with sales data informs local, national, and world business site selection decisions. Part 3 focuses on the impact of mega demographic trends in population size, growth, characteristics, and dynamics on corporate investment strategies in local labor markets, states, nations, and international locations. Part 4 examines within-corporation human resource management problems involving the demography of work force size and characteristics. Worker population entry, turnover, and the flow of individuals through positions in the workplace are analyzed. Part 5 focuses on the interface between demographic characteristics of business client and worker populations and compliance with local, state, and national regulations in the conduct of business. Issues of business non-discrimination and the dynamics of community population characteristics are considered. This course covers a diverse set of topics related to business and corporate activities. It provides students with a substantive understanding of key business demography topics and the population data and analytical tools to help them address practical problems faced by business decision makers. The course concludes with a consideration of possible newly emerging applied business demography issues and future data challenges and opportunities.